Top Canadian brands 2006

The brand management can be the key of differentiation between similar products or services. A well-managed brand can provide a long-term value to companies. The more the consumers are loyal to a brand, the more the return on investment is high for the trademark owner.

Like many national brands, Canadian brands have to reach the domestic consumers while challenging brands with world-wide reputation. The Canadian brand ranking below reflects brand performance.

According to the ranking, financial services dominate. The Royal Bank of Canada stands at the top, followed by TD Canada Trust. These brands represent each one more than 3 billion Canadian dollars. Telecom brands appear also as top-performing brands. Bell (rated 4^th),
Telus (10^th) and Rogers (18^th) are the Canadian icons in the telecommunication industry. In the energy sector, Petro-Canada (3^rd) is the most valuable brand, followed further by Husky (12^th) and Suncor (25^th).

Rank	Brand	Sector	Value in billion Canadian $
1	RBC Financial Group	Banks/Financial services	3,99
2	TD Canada Trust	Banks/Financial services	3,17
3	Petro-Canada	Energy	3,06
4	Bell	Telecom	2,91
5	Shoppers Drug Mart	Retail	2,83
6	Tim Hortons	Restaurant	1,88
7	BMO Financial Group	Banks/Financial services	1,85
8	Canadian Tire	Retail	1,63
9	Scotiabank	Banks/Financial services	1,38
10	Telus	Telecom	1,08

According to Interbrand

Tags: brand, canada

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This entry was posted by Mathya Say on Monday, August 21st, 2006 at 9:25 am and is filed under Brand news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.