Posts Tagged ‘brand’

BusinessWeek China and Interbrand published China’s
20 best brands. The survey aims at identifying solid value assets by measuring the profit generated by the
brands and the potential earnings.

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The brand management can be the key of differentiation between similar products or services. A well-managed brand can provide a long-term value to companies. The more the consumers are loyal to a brand, the more the return on investment is high for the trademark owner.

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