Top Chinese brands 2006

Mathya Say — Thu, 28 Sep 2006 11:20:00 +0000

BusinessWeek China and Interbrand published China’s
20 best brands. The survey aims at identifying solid value assets by measuring the profit generated by the
brands and the potential earnings.

B-to-C brands, brand loyalty, geographical reach were also some of the criteria applied to select the domestic companies. China mobile (1^st rank) succeeds in boosting its overseas markets, increasing its brand value.

While “a brand is valuable only if it can produce earnings”, some well-known companies like TsingTao Brewery fall into a price wars, generating consequently a weak profit. Leisure brands like NetEase(11^th rank), the Chinese leader in online games, reflects the growing attractiveness of entertainment industry.Heavy research and development investment is a way taken by Huawei Technologies, a Chinese leading provider in next generation telecommunication networks. Innovation can make in fact the companies adapt to competitive environment, reach developed markets such as the United States and create a long term-value.

The 2008 Olympic Games in Beijing will offer opportunities to these brands to gain value.

China’s top 10 brands

Rank	Brand	Sector
1	China Mobile	Telecom
2	Bank of China	Financial
3	China Construction Bank	Financial
4	China Telecom	Telecom
5	China Life	Financial
6	Ping an	Financial
7	China Merchants Bank	Financial
8	Moutai	Alcohol
9	Bank of Communication	Financial
10	Lenovo	Technology

Source : Interbrand

Top Canadian brands 2006

Mathya Say — Mon, 21 Aug 2006 08:25:50 +0000

The brand management can be the key of differentiation between similar products or services. A well-managed brand can provide a long-term value to companies. The more the consumers are loyal to a brand, the more the return on investment is high for the trademark owner.

Like many national brands, Canadian brands have to reach the domestic consumers while challenging brands with world-wide reputation. The Canadian brand ranking below reflects brand performance.

According to the ranking, financial services dominate. The Royal Bank of Canada stands at the top, followed by TD Canada Trust. These brands represent each one more than 3 billion Canadian dollars. Telecom brands appear also as top-performing brands. Bell (rated 4^th),
Telus (10^th) and Rogers (18^th) are the Canadian icons in the telecommunication industry. In the energy sector, Petro-Canada (3^rd) is the most valuable brand, followed further by Husky (12^th) and Suncor (25^th).

Rank	Brand	Sector	Value in billion Canadian $
1	RBC Financial Group	Banks/Financial services	3,99
2	TD Canada Trust	Banks/Financial services	3,17
3	Petro-Canada	Energy	3,06
4	Bell	Telecom	2,91
5	Shoppers Drug Mart	Retail	2,83
6	Tim Hortons	Restaurant	1,88
7	BMO Financial Group	Banks/Financial services	1,85
8	Canadian Tire	Retail	1,63
9	Scotiabank	Banks/Financial services	1,38
10	Telus	Telecom	1,08

According to Interbrand

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Top Chinese brands 2006

Top Canadian brands 2006